When It Comes to Web Design Looks Matter – Here’s Why
Awesome or appealing web design is what sets you apart from other rival companies, and helps you establish your brand identity. The design has the power to tell a story, to grab the attention, and to even drive sales, which means more revenue of course. All of these things are important in today’s world and by that logic, web design itself is important and must change and adapt every now and again. Here are some key points about web design that will guide your thought process when coming up with your own web platform.
Think about the first impression
Although we should not judge the book by its cover, we cannot help ourselves from analyzing it and setting expectations based on that analysis. The same applies here, your initial page of the website will tell people what to expect, and contribute to forming the initial bond of trust. In other words, you need to go for a positive first impression that correlates with your brand statement, message, or product.
This does not mean you should avoid dark colors, or sinister fonts, etc. In fact, if you are selling goth merchandise or Halloween makeup, or anything similar, you are encouraged to use them. Meaning, your design or motifs needs to correspond to whatever your product or service and reinforce it.
Show what you are all about
Once you narrow down on the theme and colors, you need to think about content. Our ideals, hobbies, governing passions, and philosophy is what defines us as people, so think about what defines your brand. You need to send a precise message that will resonate with your users. Maybe you are using eco-friendly means of production, maybe you are donating a portion of purchases revenue for a good cause, or something along those lines. This can be used to establish what you stand for and should be stated on the home page.
Value of your platform
You also need to think about the call to action, but in a way that it immediately displays the value of your platform. Take a website like Kayak, for example, it helps you find the cheapest flights and hotels or helps you manage your travel expenses. So, right from the get-go, they tell you that you can search over a thousand different websites using their platform because that is the true value of their site. There are other sites where you can book a flight or hotel, but the value of Kayak lies in its extensive database that took a significant amount of time to aggregate.
Another good example is Payoneer, they don’t just tell you how you can create an account since banks can already do that. Their initial statement is saying how you can get paid even if you are a remote employee, and that’s the unique value about their platform. Moreover, the registration button is right there and you can’t miss it.